A brilliant music video/videopoem hybrid directed by Daniel Broadley for a new single by LYR, adapting a poem by Simon Armitage, the current poet laureate of the U.K. and all-’round mensch. I love the involvement of people under lockdown and the incorporation of visual text—it gives the video a real populist feel, while simultaneously gesturing toward visual and concrete poetry. And as music I think the soundtrack succeeds in being both catchy and inventive.
There was a Guardian article about the collaboration between Armitage and the band, but it didn’t say anything about the video, so I’ll quote the YouTube description instead:
Lockdown is a new song by LYR, featuring Florence Pugh and Pete Wareham of Melt Yourself Down. The song is set to a poem by poet laureate Simon Armitage, written in response to the coronavirus restrictions. ‘Lockdown’ moves from the outbreak of bubonic plague in Eyam, Derbyshire in the 17th century – when a bale of cloth sent from London inadvertently brought fleas carrying the plague – to the poem Meghadūta by the Sanskrit poet Kālidāsa, which follows the legend in which an exile sends words of reassurance to his wife in the Himalayas via a passing cloud.
The song was recorded and filmed remotely at the height of the COVID-19 pandemic. Proceeds from the release will go to Refuge, a UK-based charity providing specialist support for women and children experiencing domestic abuse. The video was directed by Daniel Broadley. Filmed in Bristol in May during lockdown, he asked locals to partake in the project from a safe distance, resulting in a series of smile-inducing clips.
“I’m constantly looking for positives within this negative period of our lives. This project allowed me to reach out to Bristol locals from all walks of life, people who are outside my circle whom I would normally not have the pleasure of meeting, let alone collaborating with. Even at a distance I felt a wonderful connection with these people who all poured their time and energy into bringing this piece of work to life.”
For each download sold in the UK or accounted to Mercury KX in the UK, Mercury KX will donate £0.50 to Refuge (Registered Charity number 277424). 150 paid or ad funded streams shall count as 1 download.