British author and performance poet Salena Godden reads “Cathedrals” from her just-published collection With Love, Grief and Fury in a video from the production company STORYA. This is not a book trailer, however, but something new to me: a museum exhibition trailer in the form of a videopoem!

The exhibition is William Blake’s Universe at the Fitzwilliam in Cambridge, UK., and the museum also worked with STORYA and Godden on a more conventional video trailer: a reading of Blake’s most famous poem, “The Tyger” which I’ll append below. But they had the sense to include Salena’s own, personal reactions to Blake and the exhibition at the end of that trailer, and then—or perhaps from the inception—they had the brilliant idea to ask her to read a poem of her own, placing her in conversation with the poet whose multimedia works are the focus of the exhibition.

STORYA is Lucy Andia and Frederick Shelbourne, both profiled on their About page. They say they specialize in videos about artists and exhibitions, and in fact their filming of “The Tyger” is one of the two highlighted projects on their website:

To coincide with the Fitzwilliam Museum’s exhibition, William Blake’s Universe, we were commissioned to create a film. The brief? Capture the exhibition’s striking design and draw inspiration from Blake’s powerful poetry.

Salena Godden, a poet deeply inspired by Blake’s rebellious spirit and unwavering dedication to creativity, was the perfect choice for a reading. Her selection: the iconic poem, The Tyger. Through creative brainstorming sessions, our team identified fire as the poem’s central element to visualise.

Flickering lights and shadows of tigers and foliage were used to create an immersive atmosphere surrounding Salena’s reading. This museum film, a testament to the power of collaboration, is the result of many creative minds coming together.

Godden has a whole blog post about the shoot, full of photos—check it out. As she notes, “Radical British poet, painter and visionary William Blake believed in the power of art and words to bring us together.”