The Lyra Festival is Bristol’s (UK) poetry festival, and 2024 is the festival’s sixth edition. The theme for this year was Poetic Futures, with a focus on technology and the future and also imaginative new worlds.

I was invited to view Cancer Alley, a poetry film created by UK poet, Lucy English, with US filmmakers Pamela Falkenberg and Jack Cochran, with digital media effects company Holotronica.

The film itself is a powerful insight into the lack of responsibility that multinational companies take (or governments enforce) for the impact of their activities on the environment. It highlights the industrial area of ‘Cancer Alley’ in Louisiana and the devastating problem of pollution created by the factories at the heart of the global petrochemical industry. It is impossible not to be deeply disturbed by the situation humanity finds itself in, and reflect on past situations that we still haven’t learnt from. A short poetry film is vastly apart from an Oscar-nominated blockbuster on so many counts (not least budget of course), but I think it is a compliment to the quality of this film that I brought to mind Erin Brockovich and felt depressed that 24 years on from the film, and 50+ years on from the Hinkley ground water contamination incident that it features, that here is another horrible situation that is, inevitably, just one of so many more around the world. I hope that the film is a tiny stepping stone to widening knowledge of Cancer Alley.

The film was presented as a continuous loop at the Watershed arts centre in Bristol. It was situated in its own darkened space, just off the main bar, and was free to enter and exit at will. The audience steps in and faces the double screen presentation, where they can watch standing or sitting.

This was a great venue because it was open all day for curious people to drop in and take a look. For me, I think the chance encounter is hugely valuable for drawing in audiences from a wider base than would choose to specifically attend a film screening of any kind of poetry or art film. The film was prominently featured in the brochure for the festival too, which I think is very encouraging for poetry film. It can be all too easy for organisers to put events that run for a duration at the back of a brochure (where they are easily overlooked), after the ‘headliner’ daily events. I hope this encouraged festival visitors to plan to drop in to the Watershed before, or after, their ticketed events, and people hanging out at the bar for a coffee or some lunch to take a look too.

The film was advertised as a poetry film hologram exhibition. I have to say, this was the most disappointing thing about the presentation. With hologram in the description, I was expecting a 3-d element to the film and felt I was mis-sold on that. I’d been hoping for something more like the ‘Apparition’ I’d seen of a Dominique Gonzales-Foerster piece in her retrospective exhibition a few years ago that was in Dusseldorf and Paris, but in the poetry film genre. I’ve since checked to see if I had misunderstood the nature of holograms, but a generally defining feature of them is the creation of a 3-dimensional effect. Cancer Alley is presented with a layered element. The film is split between footage that appears on a back wall, and images and text that is on a foreground transparent gauze screen. Together these are beautifully done. I particularly liked the integration of the type on screen, and the images of smoke and yellow rain. However, for me, these are flat layers rather than 3-dimensions, albeit with a depth to them.

Holotronica, the company that English, Falkenberg and Cochran worked with on this, does create 3-dimensional presentations, and in fact claims itself as ‘world-leaders in hologram effects’, with many amazing shows and events, including Beyoncé, on their website. They have specialist products for projection – including the specialist gauze screen. Unfortunately, though the quality of the image on the foreground gauze was just beautiful, it was extremely hard to appreciate when the projection on the back wall was on a screen that did not fill the ‘window’ in the gauze. The surroundings of the back screen are all too visible because they were not blacked out. I had to work hard to suspend disbelief that I wasn’t looking through the gauze layer into a classroom with a whiteboard (effectively I was), and that a teacher wasn’t going to appear soon to set geography homework on the effects of pollution.

But there were also serendipitous pluses at work too. There were points at which the projection spilled onto the ceiling and the adjacent metal pipework and surrounded the viewer, and those moments felt stunningly immersive. They brought me into a comparison with feelings I had inside the Sarah Sze and Artangel project ‘Waiting Room’ last summer in Peckham Rye, London.

I was fortunately able to chat to all three of the creators, Lucy, Pam, and Jack, after I watched the film. They see the result at the Watershed as their pilot project, something that they would like to build upon, leading to something better and more ambitious in the future. For this event specifically, they are fully aware of the limitations of the technical presentation of the film at the Watershed. Budget is always an issue because the technical equipment is very expensive, and it does create limitations and compromises. They would have liked to have been able to black out the area behind the gauze. Some artists are of the mindset that they would not show their work in less-than-ideal conditions. But I am very much with Pam on her views that doing something and showing work on a shoestring is better than doing nothing – it can only mean learning from the process and helping to demonstrate what is possible and what might be achieved in future. They would love to be able to bring this work to other venues, and I hope it helps them, and others, to bring poetry film installation ideas to fruition in the future.

It is sad that creatives are so often put in the difficult position of doing something with nothing or very little, and/or funding it themselves. The technology is paid for, the technical staff are paid for and little is left for either the details of fulfilling the true creative potential of the work that has been created, or paying the artists fairly. (I recommend anyone interested in this to check out the campaign of UK-based artist Lindsay Seers – Frank Fair Artists Pay)

It is also interesting to reflect on the differences between this and the VR experience Abandoned Library that I saw at the MIX 2023 conference at the British Library. The VR meant that the creatives were in full control of the ‘environment’ in which the viewer was placed. There were similarities in the environmental theme, and the use of smoke, mist and rain to create mood and feeling for the piece. However, VR is still so restrictive and uncomfortable to experience. I’m not sure I would readily swap the ease of stepping into a room and comfortably sitting down, for something I’ve got to wait my turn for or book a slot, then sitting awkwardly in a swivel seat while someone (at far too close quarters) adjusts the headset while I feel like I am about to have a minor medical procedure. I would rather be in a room with Cancer Alley.

Like Pam Falkenberg, I am always going to be a fan of doing something on whatever basis you can manage regardless. Poetry film is a powerful genre, but making events and opportunities where it can step up a level to become impactful through immersion is, for me, something to keep pushing for. Cancer Alley is to be celebrated as another stepping stone forward in presenting poetry film in more immersive and creative ways.