How to publish poetry videos in a literary magazine: 20 tips and best practices
Video content is so pervasive on the web, it’s a bit surprising that so few literary magazines include it, though the pandemic has begun to change that, with a growing desire to fill the vacuum created by the nearly universal suspension of live readings. Still, there’s a whole world of poetry in video form that they’re missing out on. I’m actually a bit annoyed that Moving Poems has become such a dominant site for poetry videos; why the hell don’t we have more competition? Perhaps because the culture of video sharing on the web is a challenge to the way literary magazines tend to do business, to say nothing of the technical challenges of submitting, editing, hosting, etc. Many online magazine editors aren’t techies, and may believe that sharing videos is more complicated than it really is. And what to do if your journal is mainly print or PDF?
So I thought I’d be helpful and post some suggestions based on my nearly two decades of online publishing (including the pioneering online literary magazine qarrtsiluni). This is a work in progress, so if you have any additions or push-back, please let me know in the comments.
1. Consider adjusting rules on submission to allow previously published or screened films/videos, because otherwise you will get very few submissions. Any video that’s been uploaded to YouTube, Vimeo, Facebook, etc. and made public has been published.
2. Submission by web link (public or private) is easiest for everyone.
3. At least 75% of the good poetry films out there have been made by someone other than the poet, and that person is likely to be much more motivated to send it out. Especially since the text may have already appeared elsewhere as a page-poem, so the poet has moved on. Therefore journals need to reach out to poetry filmmakers, by for example posting a call-out on FilmFreeway as well as Duotrope or Submittable. There are also Facebook groups that editors could join where poetry film/video makers hang out, such as Poetry Film Live, Agitate:21C, and Pool. And I’m always happy to share calls for work here.
4. Encourage readers to share and embed the work anywhere rather than expecting that everyone will come to your site to watch it. If you include a link to the website or issue archive at the end of the video, this makes every share a free advertisement for the journal.
5. Do not try to host videos yourself unless you have nearly infinite resources and very good tech support. Streaming videos so that they scale down or up depending on the user’s device and internet speed is not easy, and it uses a lot of server CPU. WordPress.com video hosting and Vimeo video hosting are two very affordable alternatives that aren’t all junked-up with ads. But YouTube is fine, too. And there are others.
6. While it’s OK to share videos from the author’s or filmmaker’s account on Vimeo or YouTube, consider uploading all videos to your own accounts(s) instead. This gives you more control over presentation and guarantees long-term archiving. On Vimeo you can create a showcase for each issue, or on YouTube a playlist. Also, it’s all too common for user-uploaded content to eventually disappear — accounts get deleted or videos get taken down for any number of reasons. Moving Poems takes this risk because we’re fundamentally still a blog, and therefore accept a certain degree of ephemerality. But part of the responsibility of publishing a proper journal, I think, is to preserve an archive. The Internet Archive may index every page on your site, but if the video content disappears, there’s nothing they can do about that.
7. Don’t worry about redundancy. The same video might be uploaded to Vimeo multiple times by various people involved in making it. You might decide to upload everything you post to your journal to several major, competing video hosting services, to take advantage of social and search functions unique to each. It’s all good, as long as you don’t get trapped into thinking that there should be one, canonical location. That said, every video hosting location you control, be it YouTube, Vimeo, Twitter, or Facebook, should include in the accompanying description a link to the journal location.
8. A Vimeo Plus account ($75/year) gives you the ability to put a working link (e.g. to your website) at the end of the video, as well as to remove Vimeo branding and cross-publish to YouTube and Twitter. Another reliable, non ad-ridden alternative is the aforementioned Internet Archive’s own video hosting service.
9. Consider not hosting video on Facebook and Instagram. Their APIs are more restrictive, they assert more rights over content, and Facebook’s lying about the importance of video content helped bankrupt some great newspapers. In short, Facebook sucks. Its corporate priorities in many ways directly conflict with your own, since it aims to replace the open web on which we all depend with its own, privatized alternative. Ultimately it may not be worth the trouble to upload videos to Facebook, in particular, given the way new content will only be shown to fans of a page if the page owner pays for the privilege — kind of an extortion racket. You’ll get more engagement simply by encouraging poets and filmmakers to share their posts on whatever social media platforms they’re active in, which could well include ones in which a literary journal would have little presence otherwise, such as Reddit or Twitch.
10. Give each video in a magazine its own post or page. You want a link that people can share. There’s nothing more frustrating than trying to direct someone to a video on a page with a bunch of other videos on it. To say nothing of how such pages slow down your website. (Starting in May, Google search results will be penalizing pages that load too slowly.) Set up the video or multimedia section of the journal as a category of posts rather than a single page that is continually edited. For one thing, that means that those of us weirdos who still use feed readers will be alerted when you post new video content.
11. EMBED! Don’t make readers click through to somewhere else, for crying out loud. (If your website is built with WordPress, embedding is as simple as including a Vimeo or YouTube link on a line by itself.)
12. While embedded videos can usually be expanded by clicking on the lower right, regardless of the video host, not everyone knows how to do that, so it really helps to display videos at as great a width as possible on the laptop and desktop versions of your site, and make sure it goes full-width on the tablet and mobile versions. Resist the temptation to install a plugin that uses Javascript to pop out the video automatically when a user clicks on it. This would obscure any accompanying text, which if it includes the transcript is vital for accessibility.
13. Editing videos to add uniform branding at the beginning or end may be more trouble than it’s worth, and also obscures the true copyright situation in almost all cases. I tend to think that video/film branding should be organic and in keeping with over a century of film tradition. Incorporating the journal’s name into the video strongly implies that you helped produce it in some way — which is certainly an option (see below). Otherwise, hosting it from your own account provides all the branding that you realistically need.
14. Should you care if a video has already appeared elsewhere, in online or real-world festivals, or even in other journals? Remember that journals’ most valuable role in an age of content overload is curation, not uniqueness. Readers don’t have any expectation with other sorts of magazines that they will never reprint anything. A new music video may appear in dozens of competing magazines.
15. Accessibility: If you’re uploading videos to your own Vimeo or YouTube channel, think about adding closed captions. Also or instead, include the text of the poem alongside the video, both in the video description on the hosting platform you use, and in the post/page for the video in your journal.
16. If the poem previously appeared as text in another journal, be sure to link to it there — that’s just basic web etiquette.
17. Print or PDF journals can also include videopoetry! Include one or more stills, ideally in color, a short description of the film, a full transcript, a shortened URL, and a QR code linking directly to the video so that anyone with a mobile phone in their pocket can watch it right away. There are a number of free online services that will generate a QR code for any link.
18. Build relationships with existing poetry film producers (Motionpoems, Elephant’s Footprint, poetrycinema, the Adrian Brinkerhoff Poetry Foundation, etc.), most of whom would probably be thrilled if you posted their videos on a regular basis.
19. If you have the resources, consider working with filmmakers to produce your own videos. This is certainly the best way to assert your primacy as a publisher, while still allowing the content you produce to be shared or embedded anywhere. Even a typically cash-strapped journal might be able to pull off something like this by forging an alliance with one or more teachers at film schools, where students could be supplied with texts from poets willing to let their work be put to transformative use.
20. Make sure a still from the video appears as the featured image for the post when it’s shared on social media or in email. (We use a WordPress plugin that does that automatically, as well as the Open Graph Protocol plugin.)
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Dave Bonta is a poet, editor, and web publisher from the Appalachian mountains of central Pennsylvania.
[…] your attention, allow me the indulgence of a rare plug for something I’ve just posted myself: How to publish poetry videos in a literary magazine: 20 tips and best practices. Not perhaps the most exciting stuff, but hopefully some will find it […]
Thanks, Dave, for sharing these great ideas! And you are 100% correct about Facebook – what a racket it is! Unfortunately, during this age of Covid, a number of festivals my films have been in recently have resorted to live-streaming their online fests via Facebook (most recently, Fotogenia, a great festival out of Mexico City!), which is disappointing to me when there are much better options for curating an online fest. One advantage that online fests (and online literary magazines) have over live, in-person fests (and over live-streaming on Facebook) is that viewers can easily re-wind and re-watch the poem films they most connect with, or even just parts of those films, which allows a viewer to really dig in to not just the content, but the process and filmmaking techniques employed in their favorite poem films. Just as with a printed version of a literary magazine one can thumb back through the pages to a favorite poem or short story or essay, one can do the same with poem films that are featured in the ways you suggest – this is a huge advantage over live, in-person fests, as well as over live, in-person readings, and it would be great to see more festivals and online literary magazines leverage this advantage to their benefit.
Thanks for the comment. Agreed about live-streaming. What’s wrong with just using YouTube? But you allude to something else here that’s definitely worth mentioning: the way that film festivals are in the business of creating scarcity, in the same way that literary magazines are. It’s obviously a little different in that directors are assumed to be submitting to as many festivals as possible. But enough of them require that the films they accept not be freely available on the web, that even those festivals that would prefer openness still have to put everything behind a paywall if they go online. One way to get around that is to do as ZEBRA does and maintain an active Vimeo channel where they add films screened at previous festivals after they finish the festival circuit and are made public. I guess if I were running an online festival, I’d allow older films to be submitted, but make it clear that all accepted films would be made public. The same need for curation I mentioned in the article is what makes festivals attractive, after all. And it’s interesting to see the extra little touches that online festivals are supplying, such as short introductory videos for the films where the directors talk about what they were trying to do. That definitely adds value to the experience.