Poetry in advertising: Poetas Malos (Bad Poets) for Coca Cola Light
On 22 March, 2010 by Dave Bonta with 0 Comments
- Miscellaneous
| Nationality: Argentina | Filmmaker: Andy Fogwill
A couple of the YouTube uploads of this ad attribute it to Andy Fogwill of the advertising firm Santo Buenos Aires, so I’ll assume that’s correct. I first saw it in the dubbed English version below, via Don Share’s blog.
For those of us immersed in the world of poetry, it may come as a bit of a shock to realize that for many other people, poetry is synonymous with bad poetry. Had it not been for that sleight of hand there at the end, I would’ve thoroughly enjoyed this. For all that bad metaphors and aching sincerity set my teeth on edge, it is still preferable to the ad man’s cynicism in the service of idolatry.
- About the Author
- Latest Posts
Dave Bonta is a poet, editor, and web publisher from the Appalachian mountains of central Pennsylvania.
