Animation by the London graphic design firm Why Not Associates: “Our Smile for London poem, broadcast on London Underground platforms over the coming weeks.”
According to a bio at The Independent,
Musa Okwonga is a football writer, poet and musician of Ugandan descent. In 2008 his first football book, A Cultured Left Foot, was nominated for the William Hill Sports Book of the Year Award. He is one half of The King’s Will, an electronica outfit that blends poetry, music, and animated videos.
Various “poetry in motion” projects on buses, trains and subways have been a staple of public poetry campaigns in cities around the world since at least the 1980s. Smile for London is taking this a step further by bringing poetry animation to the tube. The above animation by Amy Thornley and Louise Lawlor (Collective of two) is one example of what Underground riders will see, though I gather it will be shown without audio accompaniment. Let me paste in the text from the Smile for London website:
Our Mission is to bring the talent, creativity and culture of London to the digital screens on the Underground.
We LOVE London. That’s why we’re turning the cross track projection screens on the London Underground into a digital playground by exhibiting moving image by the best emerging and established artists around. Our mission is to unleash these creative minds to explore the medium of silent digital film with the aim of engaging, uplifting and inspiring commuters.
Following the great support and feedback from our pilot exhibition in 2011, we’re back to proudly present Word in Motion, our upcoming exhibition that blends the world of literature with the world of art.
A number of this year’s animations have been popping up on Vimeo. I’ll share some more of them here in the weeks to come.