Continuing the theme of videopoems that riff on television conventions, here’s a poetry promo from the BBC disguised as a sporting news story from the BBC. The poem is referred to as “Jerusalem,” but it’s actually from the Preface to Milton. A popular hymn adaptation by Hubert Parry a century after Blake wrote it is reponsible for the new title, according to the Wikipedia.
The poem was inspired by the apocryphal story that a young Jesus, accompanied by his uncle Joseph of Arimathea, travelled to the area that is now England and visited Glastonbury. The legend is linked to an idea in the Book of Revelation (3:12 and 21:2) describing a Second Coming, wherein Jesus establishes a new Jerusalem. The Christian church in general, and the English Church in particular, used Jerusalem as a metaphor for Heaven, a place of universal love and peace.
That’s one of those metaphors that would seem to have outlived its relevance, except perhaps in the writing of the late Mahmoud Darwish.