Poetry in advertising: Poetas Malos (Bad Poets) for Coca Cola Light

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A couple of the YouTube uploads of this ad attribute it to Andy Fogwill of the advertising firm Santo Buenos Aires, so I’ll assume that’s correct. I first saw it in the dubbed English version below, via Don Share’s blog.

For those of us immersed in the world of poetry, it may come as a bit of a shock to realize that for many other people, poetry is synonymous with bad poetry. Had it not been for that sleight of hand there at the end, I would’ve thoroughly enjoyed this. For all that bad metaphors and aching sincerity set my teeth on edge, it is still preferable to the ad man’s cynicism in the service of idolatry.

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